Amazon : The best E-commerce Brand

Amazon : The best E-commerce Brand

Amazon is a cloud computing giant and the largest American e-commerce company. It was founded in 1994 by Jeff Bezos.

In Reality , known for selling books through its website .

Amazon has built up a customer service, inventory, and shipping empire that allows the site to offer everything from clothes to lawn furniture to janitorial supplies. It also sells digital content like movies, music, and apps.

Its Amazon Web Services arm is a multibillion-dollar provider of cloud-based services for millions of business customers around the world, including government agencies and universities. And it’s a major player in consumer electronics not only by offering devices such as Fire tablets and TV boxes, but also via its Alexa AI assistant service, which made news at the CES 2017 gadget show by being built into everything from LG refrigerators to Ford cars.

Amazon is even a Hollywood player, taking home two awards at the 2017 Golden Globes. Yet the basics of Bezos’s business philosophy focusing on long-term customer loyalty over short-term profits and never-ending expansion into new businesses–have been surprisingly consistent over the years. And Amazon’s obsession with efficiency explains why it’s now delivering products in just two hours via its Prime Now service, and why it hopes to be among the first e-commerce companies to deploy its own fleet of drones with Amazon Prime Air, a future fleet of autonomous aerial vehicles that will deliver packages under five pounds.

Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were also launched. Amazon also offers international shipping of some of its products to certain other countries.

Amazon has a restaurant delivery service, a music streaming service and an Etsy clone called Amazon Handmade . It makes hugely successful hardware and software; it makes movies, television shows and video games.

It runs a labour brokerage for computer-based work and another for manual labour. It publishes books, sells books, and owns the popular social network site for book readers GoodReads.com. It sells diapers, baby food, snacks, clothing, furniture and batteries.

Email Marketing

What Is Email Marketing?

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.

email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.

Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.

Email marketing best practices include developing your own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out.

Email should also be optimized for mobile usage as according to statistics over half of emails are opened on mobile devices.

Advantages

The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.

The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn’t mean that everyone you want to see your message will see it.

Mail chimp

MailChimp has a Forever Free plan for businesses that have fewer than 2,000 contacts and send fewer than 12,000 emails per month. The service includes more than 100 responsive design templates, sign-up forms that are easy to build, the option to create social media ads and automation tools. MailChimp also offers paid plans that start at $10 per month.

GetResponse

GetResponse is easy to use, offers impressive tools and has great customer service, all for an extremely low cost. The service has an intuitive design editor that features more than 500 predesigned templates and list-building tools that make it simple to start, grow and manage your contacts.

Aweber

AWeber is an email marketing service provider with over 100,000 small business clients world wide. We help people keep in touch with the subscribers who have requested to be on their mailing list.

You may have landed on this page because you received a message from one of our customers, or signed up through a form created using our service.

 

How to rank website on Google fast

Always Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content.

Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page . Then, repeat this phrase several times throughout the page once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Update Your Content daily

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

Create link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

  1. Title Metadata
    

    Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.

  2. Description Metadata
    

    Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

  3. Keyword Metadata
    

    Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases.

  4. Put your target keyword in the URL

    As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs.  The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.

Post Long Content

Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text.

As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.

The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.

While writing an article that you want to grasp people’s attention with, you must remember to research well before writing the first word. Make sure that all the relevant information is available to you before you start. Good research results in flair, which results in long and comprehensive writing.

Google AdWords

What is Google AdWords?

Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.

  1. AdWords  is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.

Type of ads in Google AdWords

Search ads

Like my travel example earlier, when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.

Google considers many factors before deciding which ad to display first, as well as the sequence of ads that follow. We’ll discuss all these factors, their relative importance, the correlation between different factors etc.

Display ads

Have you ever noticed them? While you are reading a post or viewing a video on some random website, you see ads in a lot of different places on the page, and in different dimensions.

Shopping ads

If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions.

Universal app campaign

This campaign is helpful for businesses with a mobile app. Here, the advertiser can promote the mobile app across search, PlayStore, Display & YouTube.

AdWords uses ad text ideas and other assets right from your app store listings. All you need to do is provide some text, a budget. and a starting bid. Also, don’t forget to set languages and locations for the ad.

By utilizing all this information, AdWords itself designs a variety of ads in different formats. Google will automatically test different ad combinations and display the one that performs the best.

Video ads

This ad type lets advertisers run video ads on YouTube and other Google Display Networks.

FACEBOOK ADVERTISING

FACEBOOK ADVERTISING TRENDS 2018

Facebook advertising has seen massive growth and change in the past year. The platform garnered three million new advertisers in 2017 alone, bringing the total number to six million and counting.

Increased competition means higher ad prices. In the past year, Facebook ad prices have risen 35 percent. As we enter 2018, Facebook will continue evolving to include new features and change the way marketers use the platform as a whole.

What does this mean for small businesses who want to advertise on the world’s largest social network, but don’t have the budget to keep up with heavy weight advertisers? Understanding the trends and updates for Facebook’s advertising platform is the best way to start. Let’s explore what’s to be expected in the coming year for marketers on Facebook.

Since business or “fan” pages began in 2007, millions of businesses have created Facebook pages to connect with audiences. That was all fine and dandy until 2012, when business pages discovered that only about 16 percent of the people who liked their page were seeing the content they were posting. Since then, organic reach of business pages has continued to drop dramatically.
The engagement and performance of videos on Facebook is proven to be effective.

The social network offers useful tools and features to make video creative on your own, even without a design team.

Staying up-to-date on Facebook advertising news and releases can seem endless  and that’s because it is. The social network seems to be constantly updating, fixing, adding and diversifying their offerings when it comes to marketing on the platform. While this can be stressful to monitor, it’s vital to pay attention to. Facebook has built a whole ad inventory of options for your campaign needs. The important part about these ad types is understanding them, and then implementing them to achieve your goals.

After choosing your objective, selecting the ad type that best suits your campaign will be a huge indicator for success in 2018.

  1. If you have not experimented with the current ad catalog then we suggest you get to it! After rolling out canvas and collection ad formats, Facebook has enhanced the ability for brands to use storytelling in their advertising. Building lists of potential customers has never been easier with lead ads, offering a form inside the ad for users to submit information into form fields selected by the marketer.
  2. The integration of Instagram into Facebook marketing is becoming increasingly convenient. While in Facebook Ads Manager, marketers can choose Instagram as a placement for their ads.
UPCOMING FEATURES

Marketers who arm themselves with Facebook advertising’s latest tools will be at the head of the pack in the new year. It seems like every week Facebook is releasing a new update or feature for advertisers on the platform. For example, in early 2018, the social network is releasing a few new features to enhance ad management and performance.

search engine optimization

SEOImage result for seo

Search engine optimization is the process of improving the visibility of a website on organic  search engine result pages (SERPs). This goal is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines.

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Before doing any search engine optimization for your website, it is necessary to set goals towards which you can strive. The most basic of these goals is ranking for a particular set of keywords. Though you may think the most popular keywords in your industry are the ones for which you should rank, it is important to keep in mind that quality (like in many other things), as opposed to quantity, is what is important.

Types of SEO

There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind of SEO), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision when evaluating SEO campaign proposals

SEO Services

There are a variety of SEO services which can help contribute to the improvement of the organic search engine rankings (SERPs) of a website. These optimization services include, but are not limited to, on-page (also known as on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.